Somewhere Over the Rainbow Lies Spring 2017 – Market Recap

Just as we officially hit the first day of Fall and start to plan our outfits around cashmere sweaters and leather jackets, our Spring buying trip comes to an end! We loved the energy this trip gave us and made us fall in love with Spring all over again. (although, no season will ever top our love for fall fashion!) With the fast-paced, ever-changing fashion industry, one constant remains: trends always cycle back around. Which leads me to my Mom’s favorite quote – “this too shall pass.”

fullsizerenderFun Finds – Fellow Blond Genius, NY Housewife, Kristin, at market. And the AIRBRUSH app. With a “little” help from Airbrush, we were able to make our pic public. Noted: The Housewife didn’t require any airbrushing – oooooof course!

Market Recap!

Love them or hate them, here are a few of the trends we saw all over our version of Fashion Week in New York:

  • RAINBOWS were everywhere – from rainbow striped sleeves on cashmere to leather rainbow accessories, rainbow patches on sweatshirts and denim jackets to rainbow ruffled dresses. The patches we can embrace and think are super fun, everything else falls into the – “this too shall pass” category!
  • {Erin} BERMUDA SHORTS – praise GOD! Finally longer shorts are trending and in a “laid-back weekend at the lake” take on the trend. You just might find me in the first pair of shorts I will ever wear in public! Daisy Duke lovers need not fret – you’ll still have mega options in shorty shorts from high-waisted to released hems to side slits.
  • EMBROIDERY – was also everywhere! From embroidered denim to sweatshirts with embroidery, to chambray shirts with embroidered scenes to Aztec embroidery to the new embroidered “letterman’s jacket”. We’re suckers for some stitching as long as it doesn’t end up on the back of our jeans if you know what we mean!
  • TRACK SUITS are back and we couldn’t be happier! These will fall into the “weekend at the lake”or “comfy travel must-have” category as well and they are updated with a fresh take on the classic Juicy Jumpsuit. Heading into our 12th holiday season, we’ve been there done that with the Juicy trend and our local Goodwill scored big time when that trend ended for me as I was guilty of owning every style in every color along with handfuls of you all reading this! I just can’t bring myself to go back to Juicy (right now, never say never) but I am loving the new take on the trend. Sweatshirts and sweatpants/shorts with fresh screen printing and cool drawstrings caught my eye.
  • {Katie} ALMOST FRENCH – Being from Paris (not quite France), you can imagine my excitement when seeing the Parisian themes for Spring. From embroidered sweatshirts to graphic tees and tanks, spring tops will take on Parisian vibes with graphics and French expressions. Start brushing up on your French so you can decide which phrase is needed in your wardrobe! Au revoir!img_0067
  • ROSÉ AND SAND – it sounds like the perfect vacation! Whatever you want to call it, these soft colors are stronger than ever showing up in everything from a variety of tops to denim and leather jackets. So whatever your perfect vacation, start channeling these gorgeous soft tones as they’ll add dimension to your current staples and easily mix and match!
  • HEMS – last, but certainly NOT LEAST – we’re in LOVE with how this incredible industry can keep the most basic, lasting trend: DENIM, looking fresh season after season. Spring 2017 has our heart beating hard for the blues. Noteworthy – tied hems, knock-out hems, released hems, rolled hems, roughed-up hems, embroidered hems, bleached hems, tulip hems. Finding you the perfect fit that works for your body and lifestyle remains our commitment. If you would like a way to update the denim you already own, we are offering complimentary denim makeovers by appointment! Call either our WDM Store 515.223.9907 or Bloomington Store 812.955.0713  and we’ll get you all the details! img_0083
  • BE TRUE TO YOU—trends come and go and the key is finding how to tailor it to your style. That’s why we’re here! Stop in and we will be sure to help you integrate your favorite Spring trends into your wardrobe without sacrificing your personal edge😉


For a full market recap, stop by and see us soon! Cheers!




Now & Later: Top Three Transition Pieces

Hello beautiful Blond Geniuses! As much as we hate to admit it, summer has already flown by and the end is near. With that said, it is the perfect time to invest in items that will carry you through the rest of summer into fall – and as always, Blond Genius has you covered.

There is nothing better than finding a versatile piece, so I searched the store high and low to break down my top three transition pieces that you can wear now AND later. Check it out:

Statement #1: Chaser Camo Linen Jersey Tee

I am picky with patterns, but I always find myself falling for fun camo pieces. For summer, I paired it with my Bonnie Relaxed Shorts from AG and Joie Huxleys for an on-the-go look. For some s’mores and bonfire nights, I added an AGOLDE cropped sweatshirt for a simple layered look.IMG_2332

To transition this piece to fall, I added the sassy AGOLDE Madison 70’s Flare and eye-catching Cupcakes and Cashmere jacket. Throw on your black Joie Monte’s and you are set to own any room you walk into.


Statement #2: Ella Moss Jumpsuit

Um, hello. We all know the best thing about jumpsuits is that they are the easiest outfits to make – throw it on you look fabulous without any effort. For summer, I added Yosi Samara sandals, a neutral Blessings in Disguise stack and a classy Eugena Kim Cecily hat to block the sun on the final hot days before fall.IMG_2368

I am super excited about this transition – sweater weather is my favorite! I simply broke up the jumpsuit by adding the comfiest White + Warren Braided Belt Cardigan and my all-time favorite Yosi Samara Wildcat/Natural flats. Wear this look to the office, church or grocery shopping – it is versatile AND simple! IMG_2370

Statement #3: Alice + Olivia Cream & Black Shirt

I would be lying if I said I wasn’t obsessed with this look. Some say flannels aren’t girly, but I beg to differ. I tucked this statement piece into a Seven for All Mankind high waisted denim skirt to break up the bold pattern. To add a little rustic glamour with accessories, I paired together the Joie Elaine heels, the See by Chloe purse and Krewe Du Optic sunglasses.IMG_2410

For the final fall transition, I have untucked the plaid to break up an otherwise all black outfit. Throw on the Alice + Olivia Blazer and David Lerner Coated Classic Legging. This is a perfect outfit for dinner dates because first, it look effortless and second, leggings leave you feeling comfortable after a big meal – it’s a fashionable feast!IMG_2428

For more transition tips, come in and see us at our Blond Genius locations – we can’t wait to style you into the next season!🙂


BG girls




Perfect gifts for upcoming graduation/wedding festivities! SHOP ONLINE

Capri Blue Mercury Candles 16oz • Capri Blue Reed Diffuser • Cosabella Sweet Treats Thong • S’well Bottle • Giving Keys • Mantraband Bracelets • Gorjana Power Gemstone Bracelet


We are excited to introduce these exclusive new brands to the store that were carefully selected to bring a fresh and fashion forward look to BG. We got a little bit of everything from some H Brand guilt-free fur, to whimsical Jen’s Pirate Booty numbers. Get ready to see some sleek and chic Mackage and SAM coats, some flirty Cosabella lingerie, leather leggings from David Lerner, swell S’well bottles (had to :)), and (of course) some new denim options courtesy of McGuire and newly-launched A GOLD E. Each and every brand will bring such a unique element to our store just like our customers do. After all, our customers were in the forefront of our minds when making each decision.

We fell in love and hopefully you guys will, too!🙂

XOXO, BG girls






Representing WDM: Erin Eischeid (Owner) & Maria Bosworth (Marketing Manager)

Representing ANKENY: Katie Herr (Manager)

Representing BLOOMINGTON: Katie Calles (Owner)



  • Knee length skirts
  • Cropped denim
  • Animal print (leopard, cheetah)
  • Burgundy, Wine, Port, Bordeaux, Ox blood, what ever you want to call it! J
  • Olive green, hunter, (coats, pants, all dat)
  • Dusty pink, blush
  • Baby doll tops (summer)
  • Frayed and high low hems (denim)
  • Pinstripe shirts
  • Fur
  • Cords
  • Exposed buttons (denim)
  • Lace ups (tops :] )
  • Camo
  • Big metallic zippers
  • Bomber jackets (mother and rag&bone)
  • Mom jean fit (agolde) high rise
  • High rise skinny
  • Boyfriend (ARE BACK)
  • Over the knee boots, moccasins
  • Dainty layering jewelry (rings, necklaces)